A case study in deception

Every so often you stumble across a site that looks like it might just be the legitimate face of a legitimate business but then you scratch the surface and, oh dear, it’s not.

myplasticsurgery1Take a look at this doozy. Plastic (ie cosmetic) surgery for Florida, Miami. Given the stereotypes for that state I imagine there’s lots of demand but I may be wrong.

I’d expect the well established clinics to have domains that use their names and that perhaps a keyword domain, such as the one pictured on the right, to belong to one of the newer, hungrier clinics.

This one looks good, it has a patient testimonial and info about Dr Bryant Michaels. Quite why he lives in Pennsylvania when he’s practicing in Miami is beyond me but my US geography isn’t too hot and maybe that works for him. (more…)

Anatomy of an Adsense Scam

Google’s adsense program is well established, highly developed and, no doubt, employs highly motivated programmers whose primary goal is to ensure that Adsense is successful. That’s my view.

I’m not entirely sure how other people see them – there seems to be a belief that it’s easy money for publishers and that they’re easily fooled. Companies like Hewlett Packard (HP) didn’t take me seriously when I tried to tell them about a scam being run from their call centres.

The latest clown to catch my attention was over at the digitalpoint forums and here’s some of his posting history (from his profile he appears to be male). (more…)

Using Xenu to crawl your own sites

I’ve used Xenu for years – probably as long as I’ve been coding websites – and it’s been around longer than that. You’ll see from the website that it’s incredibly old school, but sometimes the tried and tested tools are the ones you should stick with.

I’ve just helped a friend merge two sites together and we’ve used mysql to change some of the internal links but there’s still a chance that some might have been missed. Xenu will let him know what the state of play is. (more…)

Pump need to get responsive


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Lots of small companies don’t get it right with their websites and, to a certain extent, that’s ok because their focus ┬áis on their core business.

Pump – the makers of plastic bottles they fill with water – are owned by Coca Cola Amatil and, it could be argued, they are an enormous marketing machine whose product costs less than the packaging, distribution and marketing do.

Being part of Coca Cola there’s the expectation that they will do marketing well, really well. So I was really surprised at this little snafu. Surely the company has guidelines for different types of marketing activity – or a template of tried and true steps. I know they’ve done this kind of thing before in NZ, surely they have in other countries too?! Don’t they share their knowledge within the company? (more…)

Facebook Account Reporting needs Review

I love social login and use it frequently on sites where I want to comment or buy something. I’m a bit choosy about when I use Google, Facebook or opt to create an account using just my email.

Digitalpoint forces new users from certain countries to use Facebook to create their accounts – figuring that by adding a step it’s that little bit harder for spammers and scammers. It’s an interesting idea but it’s hard to say it’s working.

Take the Rita’s for example. (more…)

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