Yesterday I found this new post over at Digitalpoint: Do a black and white multifunction machine really save the cost?
It has turned out, fairly predictably, to be spam but I felt like trolling so I posted a reply and let them run with it. All the brand new users who have posted in the thread are using the same IP address. What blew me away was when the inevitable link got dropped – it was to an official Fuji Xerox website.
That begs the question:
- is someone really trying to do negative SEO against Fuji Xerox?
- has someone conned Fuji Xerox into buying a Social Media Marketing package?
My next step was to alert Fuji Xerox that there might be a problem but their Customer Services Rep, Suki Chan, wasn’t interested because I wasn’t a customer of Fuji Xerox in Hong Kong. So much for international cooperation!
The lesson for the big corporates is that if someone takes the time to alert you to a problem that might affect your company’s reputation you need to take a look!