Category: Search Engine Optimisation

November 15, 2016 / / Search Engine Optimisation

Yesterday I found this new post over at Digitalpoint: Do a black and white multifunction machine really save the cost?

It has turned out, fairly predictably, to be spam but I felt like trolling so I posted a reply and let them run with it. All the brand new users who have posted in the thread are using the same IP address. What blew me away was when the inevitable link got dropped – it was to an official Fuji Xerox website.

That begs the question:

  • is someone really trying to do negative SEO against Fuji Xerox?
  • has someone conned Fuji Xerox into buying a Social Media Marketing package?

My next step was to alert Fuji Xerox that there might be a problem but their Customer Services Rep, Suki Chan, wasn’t interested because I wasn’t a customer of Fuji Xerox in Hong Kong. So much for international cooperation!

The lesson for the big corporates is that if someone takes the time to alert you to a problem that might affect your company’s reputation you need to take a look!

January 17, 2014 / / Search Engine Optimisation

Content Spinners have been around for a long time now, some are very sophisticated and some are like blunt force instruments. Put one in the hands of someone who is ESL and it all falls to pieces.

spun-contentIn my example the “writer” is Indian – and the level of English literacy coming out of that nation is usually very good. Not in the case of ashokdhan, sadly.

Ashok appears to have consulted a thesaurus and discovered that where the original document might say:

I confess to spending lots of my time with purchasers fixing technical problems

November 9, 2012 / / Search Engine Optimisation
September 12, 2012 / / Search Engine Optimisation

I’ve been a user of Akismet right from when it was in Beta and running under a completely different name – it is so good I can’t imagine turning it off. I’m surprised, though, that spammers don’t take the threat of being blacklisted more seriously. I know I’d be seriously pissed off if I hired someone to promote my site and they got me banned!