I guess when you have the advertising budget that Woolworths (owner of Woolworths, Foodtown and Countdown) have then you can put some slick little gimmicks into your online newsletters.

I wonder how many people actually noticed their name?

One flaw in their system is that the email is from 21K7GCo2DCVN5@onecard.eid.co.nz. I’m a Thunderbird user so I have the option of loading remote content or saving the email address into my address book. One look at that and I figure I’m going to have a different sender every time. How many people do they lose because the remote content isn’t viewed?