Archive for December, 2005

Making Adsense Ads relevant on a blog

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I received this email today from a blogspot user

Sarah, I’m hoping you have advice for me about my Blog. On my “homepage” Business & Technology Reinvention the adsense ads have low relevance to the content on the page. But when I open an individual post the adsense relevance is excellent (for example Winning Against Big R&D Spenders)

Given that most of my traffic comes to my home page I’m concerned that the low relevance ads dilute the focus of my Blog. Do you have any advice or suggestions to improve?

David

Google, via it’s MediaPartners bot and Googlebot, are very effective at reading a page, nutting out the essence of it and returning the correct ads.

They seem to have a blindspot, though, when it comes to blogs which use Blogger or Blogspot blogs – as these seem to attract more than their fair share of ads for other blogging systems. Read the rest of this entry »

Is Open Source Hindering the Development of Commercial Software?

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Dave Taylor has written a thought provoking article on whether “Open Source is Hindering the Development of Commercial Software?”.

My initial reaction was ofcourse not, if we had to rely on the corporates progress would be slowed significantly. But when you get down to the nitty gritty of Dave’s message you can see that the bureaucracy could indeed be causing problems. Read the rest of this entry »