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December 7, 2005

Making Adsense Ads relevant on a blog

Posted by Sarah King in Technical Discussions

I received this email today from a blogspot user

Sarah, I’m hoping you have advice for me about my Blog. On my “homepage” Business & Technology Reinvention the adsense ads have low relevance to the content on the page. But when I open an individual post the adsense relevance is excellent (for example Winning Against Big R&D Spenders)

Given that most of my traffic comes to my home page I’m concerned that the low relevance ads dilute the focus of my Blog. Do you have any advice or suggestions to improve?

David

Google, via it’s MediaPartners bot and Googlebot, are very effective at reading a page, nutting out the essence of it and returning the correct ads.

They seem to have a blindspot, though, when it comes to blogs which use Blogger or Blogspot blogs - as these seem to attract more than their fair share of ads for other blogging systems. More »

August 11, 2005

Essential change to Blogger Templates

Posted by Sarah King in PHP & Web Development, Search Engine Optimisation

I love blogs, love reading ‘em. However Blogger blogs have a major flaw in their templates when it comes to the links to the single page posts. Some of the templates have addressed it but in the older blogs the problem still remains.

Take a look at Spam Bank and you’ll see that the heading for every post is a link and the footer information includes the heading. Take a look at most other blogger sites and it won’t be. That causes problems when the posts are long, you want to make a comment, or return to read comments and it’s really hard to find the end of that post.

Well, read on for the solution… More »