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July 5, 2006

Social Networking, Traffic and Ethics

Posted by Sarah King in Search Engine Optimisation

Perhaps those three were never meant to go together!

Social Networking sites, and Digg.com in particular, aim to give users the chance to read the latest news, to vote on it and to share anything they’ve found.

They rely on group participation to provide content and to provide a reason to keep returning.

There’s a story entitled How much a digg worth? (someone is buying digg!!) where the following comment is made:

it is quite disgusting how people using digg for their own gain

And that in itself is comical. Isn’t Digg about gaining knowledge, gaining experience, gaining entertainment, gaining traffic and gaining exposure? Gain is the underlying motivation of every user who visits Digg.

Perhaps it’s just the taint of money that turned that user off?

Personally I’m unashamed that I use Digg for personal gain - it’s a great tool to keep abreast of the latest tech news - as judged by my peers - and to promote this blog. So for the rest of this entry I’ll make myself a case study.

I’m not a big user of Digg.com but you’ll find my profile at http://www.digg.com/users/sarahk/. More »