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December 6, 2006

Stu’s Xmas Avatar Takeover

Posted by Sarah King in Technical Discussions

We all hunt down ways to push our sites out infront of people and Stu McHenry has come up with the latest cool trick - get as many users as possible to use your Christmas avatar as possible on the major forums. Certainly if you look at the memberlist at DigitalPoint there has been a significant uptake (although this will change after Xmas, I guess).

Whether this translates into a reinvigorated site sift forum or more submissions at his paid directory remains to be seen but it’s certainly created a buzz and people are talking about his logo if nothing else.

An excellent viral marketing campaign so far.

June 8, 2006

Sunsilk: Glad you’re not Australian!

Posted by Sarah King in Other Stuff

Sunsilk have harnessed the power of the chat bot with a range of Wingmen. All very Top Gun, I reckon.

According to their pop-quiz my perfect man is David Hassle [chat with MY wingman]. In theory, perhaps, after all I grew up on Kit and Knight Rider… According to a MySpace page they’ve set up he’s only 18. Now we’re talking!

I don’t know if it will catch on with my age group but the kids who love tamagotchis will probably love this. More »

May 11, 2006

What Kiwis do with sheep

Posted by Sarah King in New Zealand

The Government have launched a new campaign that is aimed to bring Kiwis home.

These slogans (see above) are part of a $400,000 advertising campaign being launched by the Government in Australia today aimed at luring expat Kiwis home. [source: New Zealand Herald]

More »

August 15, 2005

Free Beer

Posted by Sarah King in New Zealand

But only Tui!

And only in New Zealand

And only this Wednesday

And only if you cut out their ad from your local paper!

And congrats to the marketing girls, a great piece of viral marketing!

June 10, 2005

The 7 Deadly Sins

Posted by Sarah King in New Zealand

Relative newcomers to the gourmet Pizza Wars are Hell Pizzas. I’ve never tried one after initial bad feedback on our local store but they’ve probably raised their game by now.

They’ve set up a poll to judge how people feel about our local politicians which is very clever - take a look, although if you’re not from New Zealand it won’t mean much. More »