Stu’s Xmas Avatar Takeover
December 6th, 2006 by Sarah King
We all hunt down ways to push our sites out infront of people and Stu McHenry has come up with the latest cool trick – get as many users as possible to use your Christmas avatar as possible on the major forums. Certainly if you look at the memberlist at DigitalPoint there has been a significant uptake (although this will change after Xmas, I guess).
Whether this translates into a reinvigorated site sift forum or more submissions at his paid directory remains to be seen but it’s certainly created a buzz and people are talking about his logo if nothing else.
An excellent viral marketing campaign so far.
Sunsilk: Glad you’re not Australian!
June 8th, 2006 by Sarah KingSunsilk have harnessed the power of the chat bot with a range of Wingmen. All very Top Gun, I reckon.
According to their pop-quiz my perfect man is David Hassle [chat with MY wingman]. In theory, perhaps, after all I grew up on Kit and Knight Rider… According to a MySpace page they’ve set up he’s only 18. Now we’re talking!
I don’t know if it will catch on with my age group but the kids who love tamagotchis will probably love this. Read the rest of this entry »
What Kiwis do with sheep
May 11th, 2006 by Sarah King
The Government have launched a new campaign that is aimed to bring Kiwis home.
These slogans (see above) are part of a $400,000 advertising campaign being launched by the Government in Australia today aimed at luring expat Kiwis home. [source: New Zealand Herald]
Free Beer
August 15th, 2005 by Sarah King
But only Tui!
And only in New Zealand
And only this Wednesday
And only if you cut out their ad from your local paper!
And congrats to the marketing girls, a great piece of viral marketing!
