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December 9, 2005

Turn me on this Xmas!

Posted by Sarah King in Search Engine Optimisation

So say the lights at Alek’s house.

Alek is one of the genuinely nice characters on the web. Our paths don’t cross often but when they do you pay attention. His trademarks are a big blow up “Hulk” and two smiling cherubic boys.

A couple of years ago he launched a system of controlling the Xmas lights that adorn his house via the internet. It was a hoax back then, but is it now? Take a look and decide for yourself!

But why does he do it? Well the cherubs have Celiac disease and, I gather, we’ll be hearing more about it as the years go by. It’s one of the big problems of a western diet that over-consumes breads and pastas.

So Alek is using the high profile of his Christmas Lights to sell advertising - with the ad fees being paid directly to University of Maryland Center for Celiac Research (UMBF). If you can help please do so, and read a bit more about celiac disease, I’ve a feeling we’ll be hearing more about it.