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February 28, 2006

2+ AdSense Accounts, CTR and earnings

Posted by Sarah King in PHP & Web Development

Darren Rowse has an interesting article on one adsense user’s experience with Multiple AdSense Accounts, never mind that I thought multiple accounts were against the TOS.

It’s interesting, though, that your hobby site with low CTR can negatively impact on your optimised site with high CTR. Either the click is worth something, or it’s not?!!

There’s a discussion thread at DigitalPoint on this and I suspect some people are going to be very disenchanted. As for Smart Pricing - that was new to me but you can find out more. I did find this:

Maximum cost-per-click - The maximum cost-per-click (CPC) an advertiser is willing to pay. Our Discounter automatically reduces this amount so that the actual CPC the advertiser is charged is just one cent more than the minimum necessary to keep his/her ad’s position on the page.

but this doesn’t say anything about one site affecting another.

I’ll keep checking, but right now I have a daughter and homework to oversee

see also: One poorly converting site can “smart price” an entire AdSense account

October 9, 2005

Direct links to AFS search results

Posted by Sarah King in PHP & Web Development

Adsense for Search (AFS) is the system where you have a Google search box on your site to present targetted ads. Personally I don’t see the attraction but plenty do.

I’ve become aware of an interesting scenario this week exploiting Adsense for Search, one way was smart and I liked it. The other was pure spam. More »

September 7, 2005

Dodgy Adsense Ads

Posted by Sarah King in PHP & Web Development

For those of us who want to make a few extra bucks from our websites but don’t want the bother of chasing advertisers and hustling Google’s Adsense program is a blessing. You have alot of control over the ads, can block competitors and you have to do virtually nothing to get going. More »