High traffic sites rely on advertising to pay the expenses such as hosting, staff, content…
My attention was drawn today to another discussion about newbies and their click-n-fraud requests made on their own sites, along side their links on other sites and in emails. Google (and hopefully the other ad networks) quickly blitz these fraudsters and they find themselves without any advertising at all.
A quick search on Google comes up with examples like this:
Now that’s easy situation, but what about when the site involves revenue sharing via a joint account?
Back in the beginning of my web life, before OO and web frameworks and CMS systems and even blogs there were banner exchange programs. Being an honest kind of girl I never cheated the system but those who did used auto surfing programs to boost their hit counts.
The owners caught on and started tracking IP addresses and looking for trends so that they would weed out the cheats and reward the honest webmasters.
Then came paid online advertising,