Search the web long enough for ideas on boosting your site’s ranking and you are bound to find pages with text like this
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it’s not constantly improving your position in Google search engine result pages (SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.
After reading through the excitable prose you’ll find they are espousing doorway pages. These are a big no-no for the search engines and may buy you short term gains but they are bad practice and not worth the effort in the long term.
What is a doorway page?
Wikipedia has a definition of a doorway page
- A page designated as an entry point for viewers arriving from another site or search engine. It’s content doesn’t appear to be part of the site, but nor is it a classic front page.
- A page which focusses on a specific keyword but provides limited information as the keywords are repeated over and over
- A page which links to another part of the site, or another site – but those pages never link back to the doorway page
- A doorway can be a .php or .html page
A doorway page is a static HTML page created in order to rank higher in search engines? results for a particular keyword or keywords? phrase.
this statement is mischevious because search engines aren’t concerned with a page’s origin. You don’t need static pages to do well.
Is there such a thing as good doorway page?
No! But that doesn’t mean you can’t have pages which focus on specific keywords. You do need to have these pages integrated into your site and if they don’t fit easily your whole site will be devalued.
Consider PC Property Manager. I might want to tackle the following keywords:
I could possibly get away with having a page talking about how the program was suited for apartment owners but if I had specific pages talking about #1 and #2 the site would start to look very odd as the only difference is in the terminology.
So, if you need to have the specific pages be very careful to include them into your site as legitimate content.
Don’t use doorway generator software. These will not help you in the long run.