I was just reviewing a post that Doug posted at digitalpoint and thought it might…
Category: Search Engine Optimisation
Mike Dammann has launched his own Directory Contest. It’s a twist on the regular SEO contests and it’ll be interesting to see how it pans out.
I’ve got two entries
- RealState for Real Estate has a Directory Contest page
- Property Investment Directory has a Directory Contest page
In both cases the links aren’t visible on the directory homepage and the links are 2 or 3 clicks into the site.
A couple of days before the launch of WDANZ I thought I’d use the opportunity to analyse how effective Google Alerts are. I wanted to test the breadth of indexing and how quickly the reactions of bloggers might be picked up.
In the table below you can see how Google indexed the sites talking about this breaking news item.
Curiously, the reports seem to be out of date – the ComputerWorld example is the best – by the time the alert comes through the story had been buried in the archives.
This doesn’t spell doom for Google’s alerts – where they can direct you to a permalink – but it does render the homepage alerts virtually worthless.
A while back I mentioned how a short lived forum demo lasted months in the SERPs. Another effect I’ve found with new sites is that the sites you use for dropping links will kick butt in the SERPs for a couple of weeks until the search engines fully index and propogate the results around the data centers.
A couple of weeks is no biggie and eventually you’ll pop out on top. The thing is, you drop the links from sites you know are indexed well because they’re going to help you and quickly.
So, I was amused to see, on a forum I frequent, that one site owner was requesting link exchanges and a site review for his Nintendo Wii site.
NoFollow was hailed as the saviour of our sites, the answer to comment spam, forum spam and poorly maintained sites.
The idea was that by adding the “rel” attribute to a link the search engines would know that the link isn’t endorsed by the site.
The syntax isn’t difficult and easy enough for a spammer to find, and walk away from.
Sadly, the spammers haven’t caught on, and continue to employ unfortunates to do their dirty work, hoping that one day someone will see the light and spend some money on their ridiculous sites.
A spam filled site is a neglected site, one where the owner has had good intentions but not the time or inclination to follow through. The spam becomes a red flag to Joe Average that the site isn’t maintained and to look further for the information sought. That the site will eventually be downgraded in the search engines is appropriate – it is after all, stale and abandoned.