We don’t get out of town terribly often due to sports and family commitments. When we do we often just catch up with friends at the Pauanui holiday home.
However this weekend we’re headed up north and needed to find somewhere to stay. Friends had talked enthusiastically about a site called “What If” so I thought I’d take a look. Hunts around on Google failed to turn the site up!
Now that’s all cute and everything to have the misspelt domain name but they should have countered it within the site by having some internal links or keywords using the correct spelling so that they would appear in searches for people who have “heard” about the site but don’t have the actual domain.
Given the number of internal links and inbound links a site like this must have I wouldn’t have thought it would take much effort for them to rank for “What If“.