All over town there are huge billboards in the prettiest pink advertising the NicePeople.co.nz website. For a techie I’m quite surprised that it’s taken me 3 weeks to check the site out (does that mean I’m not actually nice?)
It starts with a fun survey and finishes up with info about Vodafone’s World Of Difference programme. I guess if you’re going to pay 6 people for a year to work for a charity (hmmm, what pay rate?) you want everyone to be very aware of what good corporate citizens you are.
Top marks to Vodafone, you’ve promoted yourself well, but made it fun and haven’t been agonisingly self righteous.